May 31, 2017
By now, most of you know President Trump tweeted an unfinished message including a funny typo with the nonsense word “covfefe” late last night. He kept the tweet posted for hours while the Internet had its fun.
My hypothesis is President Trump was composing a tweet and got interrupted. Maybe he stuck his phone in his pocket and “pocket-tweeted” the typo. In any event, it was clearly accidental, as well as delightfully human.
The magic of the tweet is that covfefe is an astonishingly funny word. You couldn’t invent a funnier word if you assembled a panel of humorists and experts. But as I say, it was an accident. I also often say, “Creativity is allowing yourself to make mistakes. Art is knowing which ones to keep.”
President Trump apparently decided to leave his typo-tweet live for hours, as the Internet went wild with delight. If you are a Twitter user, you saw some of the best humor of the year happen late last night and this morning.
The typo was just a mistake. But the President’s decision (I assume) to keep it posted for hours was a smart move. In movie terms, he created what writers call a “trap door” in the script. The trap door is the laugh that gives you some relief in a scary or dramatic movie. The country needed a laugh. Trump saw the opportunity created by the typo and wrote it into the script. Nicely done.
You might enjoy reading my book because covfefe.
I’m also on…
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