Goals vs. Systems
Goals vs. Systems
November 18, 2013
In my new book, How to Fail at Almost Everything and Still Win Big: Kind of the Story of My Life, I talk about using systems instead of goals. For example, losing ten pounds is a goal (that most people can’t maintain), whereas learning to eat right is a system that substitutes knowledge for willpower.
Expanding on that point, let’s say you have a choice between pasta and a white potato. Assume you enjoy both foods equally and you want to choose the best one for your waistline. Which do you pick?
I recently posed that question to a crowd of ninety senior managers at a huge tech company. About 88 of them chose the potato. That’s the wrong answer because pasta is only half as high on the glycemic index. The two people out of ninety who knew pasta was the better choice wouldn’t need to use as much willpower later in the day to stay within a good diet range. Studies have shown that if you use your willpower resisting one temptation you have less in reserve for the next. The systems approach to weight management is to gradually replace willpower with knowledge, e.g. knowing pasta is better than a potato. (The book describes more ways to replace willpower with knowledge in the diet realm.)
Here’s another example. Going to the gym 3-4 times a week is a goal. And it can be a hard one to accomplish for people who don’t enjoy exercise. Exercising 3-4 times a week can feel like punishment – especially if you overdo it because you’re impatient to get results. When you associate discomfort with exercise you inadvertently train yourself to stop doing it. Eventually you will find yourself “too busy” to keep up your 3-4 days of exercise. The real reason will be because it just hurts and you don’t want to do it anymore. And if you do manage to stay with your goal, you use up your limited supply of willpower.
Compare the goal of exercising 3-4 times a week with a system of being active every day at a level that feels good, while continuously learning about the best methods of exercise. Before long your body will be trained, like Pavlov’s dogs, to crave the psychological lift you get from being active every day. It will soon become easier to exercise than to skip it – no willpower required. And your natural inclination for challenge and variety will gently nudge you toward higher levels of daily activity while at the same time you are learning in your spare time how to exercise in the most effective way. That’s a system.
By the way, it is only in the past few years that you could replace willpower with knowledge about diet and exercise and get a good result. That’s because much of what science told us in those realms was wrong. When I was a kid, science told us to eat plenty of Wonder Bread. I think we have finally crossed the tipping point where following the recommendations of science will get you a good result.
One of the systems I use but didn’t mention in the book is what I’m doing right now: blogging.
When I first started blogging, my future wife often asked about what my goal was. The blogging seemed to double my workload while promising a 5% higher income that didn’t make any real difference in my life. It seemed a silly use of time. I tried explaining that blogging was a system, not a goal. But I never did a good job of it. I’ll try again here.
Writing is a skill that requires practice. So the first part of my system involves practicing on a regular basis. I didn’t know what I was practicing for, exactly, and that’s what makes it a system and not a goal. I was moving from a place with low odds (being an out-of-practice writer) to a place of good odds (a well-practiced writer with higher visibility).
The second part of my blogging system is a sort of R&D for writing. I write on a variety of topics and see which ones get the best response. I also write in different “voices”. I have my humorously self-deprecating voice, my angry voice, my thoughtful voice, my analytical voice, my half-crazy voice, my offensive voice, and so on. You readers do a good job of telling me what works and what doesn’t.
When the Wall Street Journal took notice of my blog posts, they asked me to write some guest features. Thanks to all of my writing practice here, and my knowledge of which topics got the best response, the guest articles were highly popular. Those articles weren’t big money-makers either, but it all fit within my system of public practice.
My writing for the Wall Street Journal, along with my public practice on this blog, attracted the attention of book publishers, and that attention turned into a book deal. And the book deal generated speaking requests that are embarrassingly lucrative. So the payday for blogging eventually arrived, but I didn’t know in advance what path it would take. My blogging has kicked up dozens of business opportunities over the past years, so it could have taken any direction.
My problem with goals is that they are limiting. Granted, if you focus on one particular goal, your odds of achieving it are better than if you have no goal. But you also miss out on opportunities that might have been far better than your goal. Systems, however, simply move you from a game with low odds to a game with better odds. With a system you are less likely to miss one opportunity because you were too focused on another. With a system, you are always scanning for any opportunity.
There are obviously some special cases in which goals are useful. If you plan to become a doctor, for example, and you have the natural ability, then by all means focus. But for most of us, we have no idea where we’ll be in five years, what opportunities will arise, or what we’ll want or need by then. So our best bet is to move from a place of low odds to a place of better odds. That means living someplace that has opportunities, paying attention to your health, continuously upgrading your skills, networking, and perhaps dabbling in lots of different areas.
The systems vs. goals idea is only one through-thread of my new book, but readers and reviewers are consistently mentioning it as the thing they found most useful, saying it is both fresh and obvious at the same time. That’s a rare combination.
I’m curious if any of you have systems you’d like to share?