Topics: 

• Kids in cages, bad…and nobody has a viable alternative?
  • Fraudulent, but deeply effective persuasion
  • Lacks factual accuracy
  • Untrue, misleading
  • Out of context
  • Could be solved tomorrow
  • Why is it so effective?  Cause facts don’t matter
• Cognitive dissonance example: anti-Trump laundry lists
  • Their initial gigantic fears about President Trump didn’t manifest
  • But they’re the “smart ones” in the conversation
  • So new fears are needed to replace the faded ones
  • If you can’t find a sufficiently big fear, you need lots of little ones
• George Lakoff’s dilemma
  • Highly qualified cognitive expert
  • He sees and understands that…
  • President Trump is using skill and experience consistently
  • But 99% of his side believe it’s just luck
  • George’s problem?  Facts don’t matter

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