Win Bigly Bonus Chapter

    Readers who pre-ordered my new book, Win Bigly, already got a copy of the bonus chapter that I offered with the pre-order. Now that the book is out, I thought I would include it here for the rest of you. The context is that I’m a trained hypnotist and people often ask me about the topic, so I thought I would answer the most common questions about it. This chapter is in the book, but publishing it here makes it easier to share.

    For me, the biggest impact from learning hypnosis was recognizing that people are not rational creatures. We’re creatures who act irrationally and then rationalize our choices after the fact, at least for any decision involving emotion. Once you embrace this concept, the world is far easier to understand. But there are a number of other practical benefits to adding this skill to your talent stack. I’ll tell you a few below.

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